# identity.md

## Organization Overview
- **Company Name:** Hurley
- **Mission:** To celebrate the freedom and creativity of the ocean lifestyle, blending performance with style for surfers, and offering surf, skate, and streetwear inspired by beach culture. Rooted in innovation, inclusion, and the endless pursuit of fun.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** 1999, Southern California
- **Size and Scale:** Global

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on innovation, inclusion, the endless pursuit of fun, and celebrating the freedom and creativity of the ocean lifestyle.
- **Team/About/Leadership/People links:** https://hurley.com/pages/about

## Operations & Structure
- **Business Model and Operational Approach:** A global apparel and surf brand offering men’s and women’s apparel, boardshorts, swimwear, tees, and hoodies built for movement, inspired by Southern California living.
- **Location(s) and Geographic Presence:** Global presence, with origins in Southern California.
- **Key Partnerships and Affiliations:** Details forthcoming.